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“Why people do what they do? We may all have different answers to these, but there are only a few answers to why people do what they do. In this speech, we going look at these reasons and for us to understand why people do what they do, we have to know the root cause of why they do these things. In this process, we will highlight attribution errors we make trying to figure out why people do these things. We’ll also look into a tool call the Six Cell Model that makes us understand why people do what they do so we can make accurate recommendations.
There are three factors contributing to why people do what they do.
First, people act rationally and weigh up different courses of actions before committing to something and choose the ones that best suit them.
Second, people are influenced by the environment context. This is why some people could perform well in one organization and perform badly in another organization.
Third, emotions can make some people act in certain way they might not have acted if they are in their senses. These people act this way because they are reacting to their gut feeling instead of weighing the outcome of their actions.
Attribution error is a common error we usually make when we judge the cause of our behaviors and the cause of other people behaviors. When we judge our own behaviors, we blame the situation that we think caused the behavior. When we judge the behaviors of others, we blame their failures on their characters. Our successes we attribute them to our efforts, our failures we attribute them to bad lucks, others’ successes we attribute them to good luck and others’ failures we attribute that to lack of efforts.
Using six cell models can help us identify other reasons for people’s behaviors. It is a psychological approach where performance is a product of motivation and ability in individual, social/team, or organizational context.
For individual motivation, you say to yourself, “do I like to do this activity? Can I do the activity?” In this case, the person may want to do the activity but don’t have the skills, knowledge and ability to do it.
With Social motivation, you are dealing with “peer pressure.” For example, if people don’t perform as expected, it may be due to the influence of others.
In social ability context, you ask yourself, can other people support to make the tasks successful?
Organizational motivation deals the question of “what are the social motivations for specific behavior?” Salary and bonuses are some of the examples. Organizational ability is question of the organization’s potential to support infrastructure.
We don’t have to be a rocket scientist to understand people’s behavior. By using something like the Six Cell Model, we can look at other possible reasons why people do what they do and give accurate recommendations to do things differently.